RAZA NOSTRA — Abalun
About the project
Each brand in the group has its own particular universe: Raza Nostra's exceptional meat selection, the variety and character of cheeses at Bon Fromage, the Iberian tradition at Amor de Bellota and the Asturian experience at The Cachopu Factory. Our challenge was to unify this richness under an intuitive and appetizing design, where users could easily navigate between products, discover stories and buy with confidence.
A gourmet universe born in the butcher shop
Raza Nostra is a gourmet group that brings together the best of traditional commerce with digital experience. Each brand has its own identity: exceptional meat selection, cheese variety, Iberian tradition and Asturian experience. Our challenge was to unify this richness under an intuitive and appetizing design.
Experts and lovers of good products
Raza Nostra connects the best of traditional commerce with the digital experience. Whether in physical store or on the web, expert and close treatment is the hallmark of the house.
Its community, from the gourmet customer to the professional restaurateur, trusts in the quality, service and knowledge behind each piece, board or recipe.
Our visual proposal seeks to convey all that value from the first visit.
UI/UX · PRODUCT DESIGN · STRATEGY

